Brady Corporation is a multinational manufacturer of specialised products. As part of Brady Corporation, I work with their Seton brand as a catalogue merchandiser and copywriter.

One of my main goals working alongside Brady is to improve the SEO of Seton's various product pages.

By conducting thorough keyword research and analysing data through Brightedge, I've focused on core categories to improve the number of our pages and products displayed on page 1 for target keywords.

Key improvements: 

• 22% increase in page 1 search results 
• 6% increase in page 2 search results
• 4% increase in total organic keywords