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Explore Learning

Explore Learning is an award-winning maths and English tuition provider for children in the UK aged 4-16. Working as part of the marketing team, I have delivered content marketing campaigns focused on raising brand awareness, driving organic website traffic and encouraging trial sign-ups.

Explore Learning

Overall website success

Over a two year period from 2023 to 2025:

  • 42% organic traffic growth
  • Page 1 rankings for 75 high-intent keywords
  • 48% increase in local SEO conversions
  • Core web vitals improved from 30% to 90% of URLs passed

January promo 2025 success

As part of our start of the year promo:

  • Increased traffic on our free resources sections
    • 43% increase in sessions
    • 36% increase in new users
    • 40% increase in trials booked
  • Increased sessions across our tuition centre pages by 17%
  • Steady average search position improvement of long-form resource content from 19.27 to 17.65 
  • 29.3% improvement of impression on long-form resource content

Key SEO resources

Below are some of Explore Learning's key performing resources that have been SEO optimised to see yearly spikes in web traffic during vital periods of the school year, brining attention to core products. 

Explore Learning •

Ultimate 11 Plus Registration Guide | Explore Learning

You can order prospectuses from schools at any time in the year, so it is best to start planning well ahead. It is important that your child is involved in this process to encourage them with their 11+ preparation and get them excited for the next step on their academic journey. Conduct thorough research on schools – including school performance, pastoral care, facilities provided for students, catchment rules of schools, commute between your home and school and consider after-school clubs and s...
Explore Learning •

Year 6 SATs Results SATs Scores Explained | Explore Learning

Many parents will be receiving information about their child’s SATs results over the coming weeks, so we’ve put together a handy guide to understanding the KS1 and KS2 SATs scores and answering your SATs results queries!What do SATs results mean?The purpose of SATs is to ensure that schools are accountable for children’s progress.SATs are taken in year 2 (KS1) and year 6 (KS2) and scored on a scale of 80-100.

Many parents will be receiving information about their child’s SATs results over the c...
Explore Learning •

Definitive Guide to GCSE Results Day | Explore Learning

The GCSE exam results day is announced to be on August 21st 2025. Waiting for GCSE results to come out can be very nerve-wracking and may cause a bit of exam results stress, so be sure to discuss some stress coping mechanisms and remind them that everything will be okay, no matter what happens. The GCSE exam results are typically available to pick up from schools early in the morning. This can differ from school to school so make sure you or your child asks for the best way to pick up their GCSE...

Marketing team testimonials

"Samuel effectively managed our SEO agency relationship, always prioritising quality over quantity, and ensuring the work delivered was aligned with both our brand and business goals. He juggled the many moving parts of SEO with ease, always with great attention to detail and a calm, proactive approach."

- May Losada, Head of Marketing

"Samuel is an outstanding content manager and a true asset to our marketing team. His expertise in SEO, copywriting skills, and genuine passion for the Explore Learning brand have played a key role in significantly boosting our website traffic and overall content performance. Samuel is also a fantastic team player—always willing to lend a hand and offer support to colleagues across the business."

- Ben Sawyer, Senior Digital Marketing Manager

"It's been a real pleasure working with Samuel during his time at Explore learning. Samuel was a great collaborator across campaigns and brought excellent insights and actions for digital channels and SEO.

He led a wide ranging content optimisation project where he managed and supported a wide range of stakeholders from across the business, delivering excellent results in a timely manner."

- Adam Tindill, Senior Marketing Manager