Turning Point is one of the UK’s largest health and wellbeing service providers, operating multiple digital platforms including Turning Point, Turning Point Talking Therapies, Rightsteps, Inspire, SASH, Bristol Horizons and Total Wellbeing Luton.

This role began with a substantial CMS migration from Oracle to KontentAI, involving the full Turning Point website portfolio. I supported the setup and migration of seven individual service websites, ensuring accurate content transfer, structural consistency and SEO continuity.

In this role, I manage and optimise content across all service websites, ensuring accuracy, accessibility, and alignment with SEO best practices. My work focuses on improving organic visibility, strengthening local SEO performance, and supporting service‑specific marketing teams with data‑driven content recommendations.

• Managing content across seven service websites, ensuring consistency and SEO alignment
• Identifying content gaps and opportunities based on search intent and service needs
• Creating and executing content optimisation roadmaps
• Improving SEO and GEO knowledge across marketing teams
• Reporting on organic performance using Google Search Console and Data Studio

• 37% improvement in impressions after dedicated optimisation work for Turning Point Talking Therapies
• 19% improvement in clicks through to site
• 37% improvement in CTR